It was one hell of a year. Toyota wanted to rebrand themselves from "a car company” to "a mobility company” and they wanted to do it on the biggest stage on Earth, the Olympics. We helped concept and create this massive effort including TV spots, print, OOH and online films. Then we took a long nap.

We kicked things off with a Super Bowl spot that ran on the first time slot of the big game.

I'm not sure what's cooler, making a Super Bowl spot or having it parodied on SNL with over 2.6 million views.